Copywriting. Editing. Content Strategy.
Yep, I do all of that too. Professionally, personally, and pro bono, I have written and edited over 150+ blog posts, 200+ email campaigns, and 1000s of social media posts, and more.
Reach out: irene.geller91@gmail.com
To celebrate a follower milestone, I organized a giveaway.
Client: Pro Tapes
Category: Social Media
🎉 IT’S GIVEAWAY TIME! THANK YOU to all 10,000 of our amazing followers for being here and showing us how YOU use #ProTapes every day! 💙 To show our appreciation, we’re throwing a GIVEAWAY starting TODAY Monday 9/25/2023 until Sunday 10/1/2023.
HOW TO ENTER & RULES:
✅ Follow @protapes on Instagram
✅ Comment on THIS POST and tag your friends 🤳
📅 CONTEST ENDS SUNDAY, 10/1/2023
After 10/1, we will randomly select five (5) winners from the comments. Tag more friends to increase your chance to win!
🏆 Winners will be announced Wed 10/4/2023. Prizes include several popular tapes (like our Pro Pocket Spike Stacks in fifteen different colors), some surprises, and popular merch items (something you can wear, something that spins, and something for your phone… 👀)
⚠️ To be eligible to win, you must: (1) Be following @protapes (2) Comment on this post at least once, and (3) Have a UNITED STATES mailing address. If you are selected as a winner but DO NOT 🚫 meet the requirements above, you will be disqualified and we will randomly select another winner.
Happy tagging & GOOD LUCK!
#ProGaff #ProSpike #SpikeTape #UGlu
I switch tones to meet the moment, from buttoned-down to buttoned-up.
Client: Pro Tapes
Category: Social Media
We are proud to announce the acquisition of Pro Tapes & Specialties, Inc. by ________________ (@________), effective immediately.
For over two decades, ________________ and Pro Tapes have maintained a unique and highly successful sales and marketing alliance. This acquisition marks the next step in our journey together.
We are excited about the future and look forward to the mutual growth this partnership makes possible for our businesses, employees and valued partners.
Read the full press release on our blog via the link in bio.
Copy for a variety of posts sharing blogs, photos, and videos.
Client: Pro Tapes
Category: Social Media
You know it's going to be a lovely day when all these #ProGaff rolls reach home! From our facility to your waiting hands 🙌 #ProTapes
#Tuftex2023 was A-M-A-Z-I-N-G! 🤯 We at #ProTapes are so grateful for how the balloon industry has welcomed us into their incredible community. THANK YOU & see you at the next one! 👋💙 @tuftexballoons @delloons
Here’s a #ThrowbackThursday fact every #ProTapes fan should know: Our company was founded in 1977, to service the beating heart of NYC #FilmMaking.
A box 📦 FULL of Pro® Pocket Spike Stacks appears on your front door – WWYD? 😳 (Thanks for sharing this photo with us, @avldirectsg!) #ProSpike #ProTapes
If you’re a #SoundDesigner, you’ve got to know the master, Watson Wu! 🔊 @watsonwustudios
Check out our interview with Watson where he demos how to use #ProGaff to capture sounds from an Audi R8 🏎️ 💥 💨
A call to diversify your feed for Women’s History Month.
Client: NYC UXPA
Category: Social Media
Jakob Nielsen, Don Norman, and Steve Krug are household names for UX designers...
But do you also know Patricia Moore, Leanne Waldal, Lucy Suchman, and Dana Chisnell? These are just a few of the many trailblazing women in the field of #UX.
Take stock of the ratio of men vs. women (and other marginalized folks) you follow online. For #WomensHistoryMonth and beyond, seek balance in who you listen to and learn from.
📖 Some book recs to get you started:
1. Designing for the Digital Age: How to Create Human-Centered Products and Services by @Kim Goodwin
2. How to Make Sense of Any Mess: Information Architecture for Everybody by @Abby Covert
3. Design in Venture Capital: How Design Drives Investment and Company Success by @Irene Au
💬 Next, follow these influential women to diversify your feed:
1. Vivianne Castillo (Founder, HmntyCntrd)
2. Julie Zhuo (Co-founder, Inspirit)
3. Alana Washington (Director of Product Design, UberFreight)
#NYCUXPA
I helped the NYC UXPA secure audiences for webinars.
Client: NYC UXPA
Category: Social Media
📢🔥 Happening this week! Get hands-on experience with accessible design in this live workshop lead by Joe Formica of @bitesizeux (former instructor for @generalassembly)
🔹May 27, from 6:00 - 8:00 PM EST.
🔗 Register now via the link in profile!
🔹Free for #NYCUXPA members. $15 for the general public .
🔹Registration closes at 5:55 PM EST on Thursday, May 27. Once registered, you will receive an email with the link to the webinar room.
Client: Pro Tapes
Category: Blogging
I authored and ghostwrote over 100+ SEO-rich blogs, and spearheaded my own Artist Feature interview series which increased annual site traffic by 200%.
From spotlights on artists around the world…
We’ve spoken to a lot of incredible tape artists, each with their own special twist on creating with tape. What we don’t often see is one big artist collective dedicated to pushing tape art to its limits.
Until now: enter TAPE OVER.
TAPE OVER is one of the largest tape artist collectives around today. Based in Germany, this crew has created countless mind-blowing indoor and outdoor tape installations displayed across multiple countries. TAPE OVER has created artwork for big brands like Adidas, Converse, Mercedes, Absolut Vodka, and more. Their work displays an incredibly wide range of styles and approaches; a reflection of their diverse crew.
Today, we’re interviewing Robert, co-founder of this prolific artist group. Let’s dive in and learn the history behind TAPE OVER and how they use Pro Tapes products in their art installations.
[…]
Do you have any advice for people interested in making tape art?
“My advice is to just try it! There is really no better material than tape to start with a blank canvas or a blank wall, because if you don’t like what you’ve just done, you just take the piece of tape off and put it in another place.
You don’t have to worry at all because you can always change it back. So it’s rather about the process than doing it right. It’s really encouraging and fun.”
…to whipping up SEO-rich product features.
Our costume tapes are the TRICK you need to make any costume a TREAT this Halloween! Pro Tapes provides two double-sided costume tape solutions: Pro Costume Tape, and UGlu.
Pro Costume Tape (also called Pro 1502 or Pro Body Tape in our catalog) is a skin-friendly, double-sided tape that also works great on fabric. It comes in a portable roll with a paper liner that’s easy to tear by hand.
[…]
Pro Costume Tape has a strong hold on medium to lightweight fabric, for easy fabric-to-fabric attachments. That makes it easy to “sew” your own costume with NO sewing skills! The tape removes gently, without discoloring fabric or damaging fabric threads or texture. Pro Costume Tape is cleaner and safer to use than hot glue guns. Plus, any changes you make are reversible!
[…]
UGlu (that’s pronounced “you glue”) is a non-toxic costume tape that is safe enough for kids to use, but powerful enough for professionals!
UGlu attaches easily to a wide variety of surfaces, including rough or uneven surfaces like cork and foam. Like Pro Costume Tape, it removes easily and cleanly, so you can assemble, disassemble, and re-use any parts you’ve “uglu’d” together!
UGlu works just as well for professional grade costumes and prop designs (like cosplay, historical re-enactments, renaissance faires, film and theater costume design) as it does for last-minute DIY costumes at home.
Like Pro Costume Tape, UGlu is a safe alternative to hot glue guns. Plus, because it’s non-toxic, you can safely use it for kids costumes and pet costumes!
Client: NYC UXPA
Category: Blogging
As a volunteer Director of Communications for the NYC UXPA, I provided content direction and editing for their Medium blog.
From giving inspiring & actionable DEI advice…
As designers, we strive to make a true impact on people’s lives. But when we design or create products in a bubble that lacks inclusivity, we miss out on making meaningful connections with our users.
Back in January, the NYC UXPA hosted an event on Diversity in Design with guest speaker Vincent Brathwaite. Vincent is a design leader, educator, and speaker, and is currently head of Global Leadership at InVision.
As part of this event, we asked our attendees—UX professionals at various stages in their career—for their thoughts on the challenges and opportunities surrounding inclusivity & diversity practices in research and design.
The thoughtful responses of our attendees inspired us to put together the suggestions below.
[…]
Overcoming one’s biases and implementing better DEI practices in our UX orgs and teams won’t be accomplished in a single day. Never lose sight of the fact that these efforts are not a one-off.
Having one conversation, hiring one designer, reading one article—these are only the first steps on a path. We are excited for the future of DEI, and we hope more companies and design organizations will join us.
…to educating emerging designers on critical issues.
The terms “dark pattern” and “deceptive design” were coined and championed by UX specialist Harry Brignull. Deceptive design utilizes knowledge of human behavior and psychology to trick users into doing things they wouldn’t normally want to do. In fact, the actions it drives users to do often go against the user’s own best interests for the benefit of the business instead.
[…]
As designers, we may be put into the uncomfortable position (intentionally or not) of being asked to create one or more of these dark patterns in our work. It helps to be aware of what these patterns are, so we can identify them and advocate for better alternatives.
[…]
Designers today have the ability to advocate for a better world, and we must do so resourcefully and responsibly. Deceptive design not only detracts from the customer’s experience (potentially leading users to churn away from your product), in some cases it may even be illegal.
When faced with businesses that want to utilize dark patterns to satisfy short-term goals over long-term product strategy, we can lead the effort to find ethical alternatives. Where ever we can, let’s work towards a future without manipulation and dark patterns in product design.